Taio Cruz

Profile and Story. His labels are Rokstarr Entertainment Division, Island, Republic and Mercury (US). Electro pop is his genre. The story was written on Wikipedia, Taio Cruz is a British singer (musician). He was born 23 April 1983. Cruz began writing songs when he was 12. His songwriting career began at age 19 as part of Tricky Stewart's writing collective, RedZone Entertainment. Cruz achieved notability in 2005 when he was awarded a BRIT Award for co-writing Will Young's 2004 single, "Your Game". Cruz is the founder and chief executive of Rokstarr Music London, which in 2006 released his debut single "I Just Wanna Know". The single attracted significant attention from radio, and also from music industry insiders, who were already well aware of the artist's potential; manager Jamie Binns, who began representing Cruz at this time, later told HitQuarters: "He was a guy that everyone had earmarked to do damage in the future." Although the single received a reasonable amount of radio airplay, it did not perform as well as expected in either territory. However, rather than lose faith in Cruz, the labels were eager to negotiate an album deal, as by this time they had listened to his other songs and were ever more convinced by his capability. Cruz's admirers included Island Records's Darcus Beese and Universal Republic's Monte Lipman, whom, according to Binns: "Both believed 'I Just Wanna Know' fitted the format on both sides of the Atlantic." In 2006, Cruz signed a split single deal with Universal Music Group companies, Republic Records and the UK branch of Island Records.  ………….. reference and read more detail Taio Cruz on Wikipedia

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